The Telegraph launched their user blogs today, rather like Le Monde. Good, brave, bold stuff - well executed and integrated. I've no idea if they'll work, but at least they're trying something a bit different.
Best of all from their perspective is their speed of execution. 17 working days. That's a very healthy sign, and makes me profoundly jealous.
That said, I've been waiting to see some details of exactly how they'd execute them for more selfish reasons...
The blogs are hosted on the my.telegraph.co.uk domain, meaning I should in theory be able to blag a slice of 13 years worth of telegraph.co.uk googlejuice for any links I make on my new telegraph blog.
Thanks Shane!
It'll be interesting to see how long
